We Unearthed the Full Version of the 9/11 Commercial, Aired Only Once

The anniversary of 9/11 always evokes strong emotions and weighs heavily on hearts. This poignant advertisement, aired only once, is sure to stir deep emotions. In this Budweiser commercial, the iconic Clydesdales take center stage, paying tribute to the lives lost on that tragic day.

The ad begins with horses galloping through a field, donning their equipment before pulling a wagon away from a barn. They journey along a snowy countryside road, while spectators watch in awe as the majestic animals pass by.

The scene transitions to a cityscape as the horses traverse the Brooklyn Bridge into New York City, with the skyline looming in the distance. A close-up of one of the Clydesdales’ faces is followed by a breathtaking view of the Statue of Liberty.

As the music swells, the horses bow before the iconic landmark, leaving viewers deeply moved. The commercial, which aired during Super Bowl XXXVI on February 3, 2002, remains etched in memory and resurfaces online annually on this solemn anniversary.

The creative team at Anheuser-Busch faced significant hurdles, obtaining approval from members of Congress, the advertising community, and then-New York Mayor Rudy Giuliani. Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, recounted the challenges and the profound experience of filming in New York City post-9/11.

An updated version of the ad aired on September 11, 2011, marking the tenth anniversary of the attacks. Viewers who shared their thoughts on the original commercial expressed deep emotional resonance, with many suggesting it should air annually without any alterations.

Some viewers recounted personal connections to the tragedy, sharing heartfelt stories of loss and remembrance. One commenter recalled being present during the filming of the final scenes, describing the overwhelming emotional impact on all involved.

The Budweiser advertisement stands as a powerful tribute to the resilience and unity of the American spirit in the face of tragedy, serving as a poignant reminder to never forget.